Aller Aqua produces fish feed for aquaculture. So, that’s it in short, but it’s far from the whole story. Aller Aqua is family-owned and has roots dating back more than 1,000 years. Aller Aqua has been producing fish feed for breeders for more than 50 years. Aller Aqua is one of the world’s most experienced manufacturers and supplies some of the most powerful products on the market.

Aller Aqua currently has factories in Denmark, Poland, Germany, Egypt, Zambia, China, and Serbia, and exports to more than 60 countries globally. This is done through a broad and professional range of products and feed for 30 fish species. Customers who choose Aller Aqua prioritise top-quality products at competitive prices, delivered on time.

Aller Aqua, who has won numerous national and international business awards in recent years, is also at the forefront when it comes to actively contributing to the UN’s crucial 17 Global Goals.

In a newly created position reporting to the Group VP, we are looking for a Sales Director for Western Europe, who can maintain relations throughout Europe and through structured efforts support and develop the individual markets.


The Sales Director’s primary responsibilities will be to

  • Ensure the development of sales in Western Europe according to the strategic and focus markets.
  • Be responsible for sellers, agents, distributors, and subsidiaries.
  • Collaborate within the strong and long-standing partnerships Aller Aqua has built up over many years.
  • Coordinate product ranges, professional groups, etc.
  • Be responsible for marketing for Western Europe, in collaboration with the Group VP.
  • Report overall structure of the markets, and provide status and action suggestions at country level.
  • Manage sales and activity responsibility via CRM and business plans.
  • Participate with the Factory Director in the management team of Aller Aqua A/S.
  • Develop the sales force through your own and others’ initiatives.
  • Optimise customer agreements.
  • Participate in and take responsibility for projects.


Has a robust commercial background and has, for example, an MA, Graduate Diploma in Business Administration or MBA in International Business. Being able to work in the right direction with an overview and a practical and pragmatic approach is crucial. We are looking for a Sales Director who also knows how to conduct him- or herself at a strategic level, with a great sense of situation, as the duties in each country require something quite different. The ideal candidate can work together with the Group VP to develop strategy and action plans and can operate in the market as a skilled and inspiring partner who instils trust and respect.

The ideal candidate benefits from an in-depth knowledge and experience of sales in Europe. He/she has been responsible for a several markets and is able to manage different action plans and tasks simultaneously.

The right candidate will have extensive experience with this type of position and can be either experienced or showing potential. Another characteristic of our candidate is a high level of energy and activity as well as a powerful ability to prioritise one’s own and others’ efforts.

The ideal candidate builds confidence and is diligent, humble, and honest. She/he fills his/her “space” naturally, and motivates his or her surroundings. At the same time, the ideal candidate is a hard-line negotiator with a knowledge of the facts and who is always well-prepared.

If you match the above and live within reasonable driving distance of the company’s headquarters in Aller, and you have a life where 60-80 travel days are a plus, then please apply for this position, which will allow you to develop and flourish in a world-class company.